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HubSpot offers a hosted content management system as part of its marketing and sales software.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Cloudflare Server is a web server developed by Cloudflare.

Google provides various services to run on its servers.

HubSpot offers business software, including a hosted content management system.

Google provides various services to run on its servers.

Amazon is a US-based e-commerce and cloud computing provider.

Cloudflare provides a content delivery network.

Google provides various services to run on its servers.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

Hotjar is a website analytics and feedback application.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

LinkedIn Share Buttons enable visitors to to share website content with their LinkedIn network.

The WhatsApp share button allows users to share content with their WhatsApp contacts.

The Xing share button enables website visitors to share content on the Xing network.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 day and 1 month.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Gzip (GNU zip) is a file compression algorithm.

Brotli is a lossless compression algorithm developed by Google.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

WebP is an image format that provides lossless and lossy compression, developed by Google.

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